Today's POP will be different than any of my previous write ups. It will be geared towards my experience from this past Thursday, while I attended the Indiegogo Lab out in San Francisco to learn more about their platform. With a full crowd in attendance, members of the Indiegogo team shared with us insights on how to run a successful campaign on their site. To set the scene for you, the majority of the audience was new crowdfunding project owners, looking to launch their first project, while a few in the crowd had previously managed other campaigns. I've divided up the notes into three major sections in order to follow the same pattern that was presented to us.
The topics mentioned here are key highlights from Indiegogo's Lab held on Thursday March 20 in San Francisco. Similar highlights can also be found on our Twitter account @thefreshpreneur under the hashtag #TFPinSanFran. They provide a well rounded foundation of insight to help anyone start and run a project on Indiegogo, no matter where they are around the globe. All of the insight provided is meant to help support indigogo's mission to "Empower people to find what matters to them."