Entrepreneurialism perhaps was once uniquely the American dream, but has now transcended many countries and cultures. Albeit, there is still a great divide in the entrepreneurial universe. This divide is not partial to geography or race but to gender—skewed toward men leaving women entrepreneurs severely underrepresented.
DreamRise is an organization that is trying to tip the scale in favor of women, or at least in that direction. The organization, headed by founder and CEO Jacqueline Sofia, wants to create a crowdfunding platform strictly and specifically for female entrepreneurs in the Middle East. Sofia has spent the last three years in Amman, Jordan where she has come to know first hand the challenges for women wanting to start their own businesses.
“Being a female founder in the Middle East and having your own company and your own business for some of these women has been extremely rewarding,” says Sofia. Her company, DreamRise, is trying to tackle inequality for women in a place that is teeming with problems and negative connotation, the Middle East. The Kickstarter campaign is to launch a crowdfunding platform and online magazine to help amplify the voices of women. The catalyst for traffic and exposure to the proposed platform will be its niche focus on female entrepreneurs, firstly those in the Middle East.
“The way we approach crowdfunding is from a completely different perspective. We approach it through the narrative of these women and of course our focus is women specifically. We’re looking at the stories of these women and their businesses and we’re bringing them to the forefront of crowdfunding,” stated Sofia.
The campaign page lists that they are currently working with three women entrepreneurs and have a staff of writers and bloggers. They are currently accepting submissions from Middle Eastern female entrepreneurs.
“The problem is that women don’t have access to capital and resources the same way that men do…[they don’t] have a lot of access to physical assets [they] can put up for collateral,” explained Sofia in her video pitch.
Crowdfunding is taking off at an impressive rate and new platforms are emerging constantly. What will uniquely position each platform is its niche, being that Kickstarter and Indiegogo are each behemoths catering to the masses.
DreamRise has such a niche. It is focused on a specific demographic where the opportunity is great and competition is few (if any). The cause behind the venture is great and earns a solid POP from The Freshpreneur.
DreamRise's Kickstarter Campaign