The Living Innovation Zone (LIZ) is brought to you by three entities: the city of San Francisco, the Exploratorium and community members of Indiegogo. This joint venture is part of a city-wide initiative entitled Make Your Market Street. Some of the key players in this initiative are Shawn Lani—a curator at the Exploratorium, Neil Hrushowy—a city manager in the planning department, and Ed Lee—Mayor of San Fransisco, California.
Market Street San Francisco is traversed by some of the leading innovators of the world. This foot traffic—augmented with tourists, employees and residents—makes for a diverse sampling. Yet, however diverse, Market Street itself merely serves the cement paths between innovative businesses rather than inciting innovation along the way. The purpose of the LIZ initiative is to bring three elements into the physical and social components of Market Street: observation, communication and experimentation. This is to be done by creating physical urban art that is interactive in nature. One section of Market Street may house a raised platform to serve as an observation deck while another section may have whisper dishes—large opposing domes that can carry a whisper up to 50 feet.
Urban life is greatly enhanced when its residents are out and about and more importantly engaging. Market Street can better lend itself to harbor engagements via creating a commonality. This commonality will be the Living Innovation Zone. People will be drawn to its kinetic structures and artwork and in this moment of interest will discover that they are not only interacting with the new environment but are part of it. This community project—if brought to fruition—will bring the POP to Market Street.