You started your business with a successful launch. Now what?
As an entrepreneur you have great ideas. As a business owner you bring those ideas to fruition. But unless you get customers to validate these ideas via purchases your business won't last long. I have been receiving questions concerning marketing your business so I wanted to share three services that I use for my websites that have helped with my marketing. Each of these three services has a viable free option as well as paid options with more functionality.
"The Easiest Graphic Design Tool You'll Ever Use". If you don't have the Adobe Creative Suite or
something similar then you should definitely check out Snappa. Every business will need to manage its collateral (graphic design content) and Snappa makes it super easy to do. Whether you are creating a coupon, ad, web banner or infographic, Snappa can do it fast and beautifully. Use a template or create from scratch. Select a background from thousands of free stock photography or upload your own. Add effects, text, graphics and shapes. Give it a try today!
"Send better email. Sell more stuff." Now that you have beautiful graphics you'll want to make sure that your communication to your customers is compelling. MailChimp takes the effort out of creating beautiful emails. With MailChimp you will create email campaigns for each specific marketing effort. These campaigns will be directed to your various lists (subscribers) who can be further broken down into groups and segments. MailChimp also tracks all email opens and clicks across campaigns and lists giving you live reporting for both the high level (campaign) and low level (subscriber). Know who is interacting with your emails and which emails best evoke a desired response.
"Tools to Grow Your Website’s Traffic". OK, awesome graphics, check. Responsive email, check. Now it's time to amplify your web traffic. SumoMe is a one-stop-shop for creating calls to action on your website. Do you want more email subscribers? Do you want people to fill out an online form or check out a specific landing page on your site? Then you should be asking your web traffic to do this. SumoMe has fantastic tools and templates to get you big numbers fast. Some of their tools include welcome mats, list builders, social shares, and heat maps. Oh and if you like customer service, Noah, the CEO will reply to your questions directly if you email him.
So these are three marketing tools that I personally use and enjoy. Give them each a test run--you won't be disappointed. Please leave your comment below.