Communication, in all aspects of life, plays a major role in achieving [insert goal]. Regardless of how you communicate with others, such as a spouse/partner, family and friends, colleagues, customers, etc. it's obvious that how you communicate with them plays a factor of how well the conversation goes. Unfortunately, too often do we see communication, or lack there of, create unappealing end results for all parties involved.
As most crowdfunding project owners realize, hopefully sooner than later, is that communication with their backers is one of the most essential components of running a campaign. We, as project owners, do our due diligence while preparing, planning, and executing our project(s). For majority of us first timers (or as we like to call it, Freshpreneurs) running a campaign from pre-launch, to launch, followed by delivery, can be a very overwhelming, yet thrilling experience. However, some of us get so lost in all of the work, that we forget about the main reason we have achieved a successful campaign. Sure, the product/rewards that we're introducing are innovative and unique, but without backers, they're just ideas.
Backers are at the core of crowdfunding. Without them, the system wouldn't work. That's why it's called crowdfunding! Knowing that, it's extremely crucial for us to communicate with them properly throughout not only the campaign, but post-campaign as well.
In the next few weeks, this series, called Communicating with Backers, aims to present the dos and don'ts of how to communicate with the community that is supporting us, along with providing examples of who did it well and who didn't. The perspectives shared in these segments are written from the point-of-view of a backer, showing what our followers look for when they decide to help us achieve our goals.
Whether you're a Freshpreneur, taking the first steps of launching your own campaign, or you're a veteran in the industry, communicating with Backers aims to provide you with information that you can utilize for your campaign. We hope that you join us on this journey, as we do our part to help you reach your goal.