We have all heard the expression "Under promise and over deliver." For many Freshpreneurs (new entrepreneurs) that are approaching reward-based crowdfunding, this thought mentality can get a bit muddy if not careful. With the abundant of tasks at hand when planning a project, it is important to set realistic expectations, specifically when it comes to delivering the final product.
What we have seen too often, whether backing projects ourselves or reading frustrated backer comments, is that the majority of projects fail to deliver on time. The scope of reality is that unaccounted-for headaches can and will happen when running a project. The two most common examples are manufacturing and shipping issues, and the more successful a project becomes, the higher potential it has of missing its targeted delivery.
For us, the first information that we look at, after watching a project's video, is the estimated delivery date that the project owner(s) has communicated for the rewards. For backers, along side the product itself and the cost, delivery date plays a big role on whether or not they decide to support the project. Therefore, as project owners it is critical to set a delivery date that you truly believe you're going to follow through on.
When considering your production timeline, it's a good idea to play it safe. Why? Simply because playing it safe gives you an extra amount of time to plan, prepare, and execute just in case hiccups come to surface along the way. You can never fully predict the mishaps that may take place when developing/producing the item, receiving the shipment, shipping to backers, and everything else in between. Give yourself some breathing room. If all goes well and you don't need the extra allocated time, that will lead to you over delivering, creating satisfied backers.
Communication is key for a successful campaign. The indirect communication of delivery posted with each reward can make or break a campaign. Once you set that expectation for backers, it can be challenging to keep them happy once you've missed the original deadline.