You have managed to run a successful campaign, reaching your funding goal (maybe more) within a set timeframe. Your hard work, from the original idea, to the final prototype, to figuring everything else out in between (or so you think) has finally paid off. You have managed to convince a set number of backers to believe in your idea and most importantly, your passion. But, this is just the beginning! Once you have thanked your backers, it's time to make your dream a reality by producing the promised rewards.
If you thought raising enough funds was challenging, you're going to get a big wake up call when it's time to produce the goods. As we have seen, the more successful a campaign is (speaking about those that raise over a $100k), the higher the risk of running into unseen issues along the way. Manufacturing can become a nightmare to deal with, as it's mostly out of your hands. However, It's natural to run into problems, and if you communicate appropriately with your backers, they'll understand.
The last thing you would want to do is to stay quiet following the conclusion of the campaign. Once you begin producing the rewards, use short and sweet updates to keep your backers aware of how the process is coming along. In the updates, implement the following:
One notion that needs to be made on the post-campaign updates is to avoid making them extremely long. Again, keep them short and to the point. Also, one problem that project owners run into is that they hit a point where there is nothing they can communicate on, as nothing major has changed since their last update. At this point, it's still acceptable to send out a quick update, just to keep the backing community in the know. If need be, provide a recap of the previous email, as well as letting them know that once you become aware of any noteworthy changes, you'll notify them.
In summary, updating your backers should not stop once the campaign does. Keeping them in the loop during the production/delivery timeframe will keep them happy. Backers understand that issues come up and that not everyone is able to deliver on time. As long as you communicate, they'll be okay. It's when you don't communicate that you in the up in hot water.