Crowdfunding: share a cause, set a goal, and raise money. That's the simplified version and yet it can be overwhelming when selecting a crowdfunding platform. The general segmentation of crowdfunding is reward-based, donation-based, and equity-based. The below list is to aid you in exploring some of the available options.
Kickstarter is the largest crowdfunding platform on the market and focuses on bringing creative ideas to life. The Kickstarter name is synonymous to crowdfunding and has the highest traffic volumes of its counterparts. It uses fixed funding (all-or-nothing) and backers are rewarded with perks (campaign products or SWAG).
Indiegogo is a close second to Kickstarter in terms of traffic and revenues. However the platform permits users to raise funds for anything that they want. Indiegogo allows for either a fixed of flexible funding approach. Campaign backers are also rewarded with perks.
RocketHub also utilizes the flexible funding model, allowing its campaign owners to keep the proceeds regardless of progress towards fundraising goals. Backers receive tangible perks for supporting campaigns.
Which is best for you? Check out the in-depth comparison between Kickstarter and Indiegogo
Crowdrise is a for-profit crowdfunding platform for charities. Its slogan "if you don't give back, no one will like you" says it all about their culture which is to make giving back fun. The platform was cofounded by actor Edward Norton and film producer (wife) Shauna Robertson. Donors do not receive any tangible perks but they do receive points that they can use on the website.
Tilt is all about making the most of your groups. It simplifies the process of pooling money together for common causes like a birthday gift or vacation or even having coworkers pitch in for monthly birthday cakes. Tilt utilizes the all-or-nothing approach of fixed funding to create urgency to hit a goal.
Go Fund Me proudly touts "world’s #1 fundraising website" at the top of their landing page. The caveat to this claim is that it pertains to life-events and personal causes. Some major distinctions with this crowdfunding platform is that there are no time lines or goal limits.
Razoo focusses on raising money for causes specifically in the areas of non-profits, individuals, corporations and foundations. Some categories on their site include animals, cancer, faith-based, and schools and education. Razoo makes it easy for organizations to manage a fundraiser including a year-round fundraiser option.
Crowdfunder is a robust site for backing projects and ideas in exchange for equity or a monetary return on your investment. The footer of the website clearly states that investing on the site is only for accredited investors and does so in excess of 350 words. Each campaign has a layout resembling a business plan and the sidebar offers high-level stats about the investment like minimum reservation, annualized interest return, term length, and market capitalization amount. The campaigns on the site are raising large amounts of capital, generally hundreds of thousands or a few million.
Circle Up is intended to connect investors with consumer brands. Investors can support individual entrepreneurs or Investment in "circles," which are themed investments bundled together similar to mutual funds. Circle Up is a network of investors and entrepreneurs coming together in reciprocity.
Fundable raises money for small businesses. It utilizes both reward-based (such as perks or pre-orders) and equity-based funding and was one of the first equity-based platforms. Fundable uses an all-or-nothing model for its campaigns.
AngelLIst is a crowdfunding community that serves three groups: startups, angel investors, and job-seekers wanting to get onboard with a new company. AngelList requires investors to be accredited but may soon allow unaccredited investors to participate.
Early Shares is a crowdfunding platform dedicated to real estate, private companies, or investment funds. Browse deals and request information to perform any due diligence. All-in-one platform for investing; browse, research, invest.
Please let us know how to improve this list. We want it to be relevant and reflective of current crowdfunding offerings.