Growing up in our late teens and early 20s, most of us experienced an ambitious stage. It was a defining moment, as we sought out in pursuit of our goals and dreams. Although many tend to settle for less, others drive through and reach their goals with the support and the resources available to them.
Unfortunately, not everyone has the needed tools and funds to aim higher. This holds true specifically for young females. According to Forbes, in 2011 an estimate of only "7% of all philanthropic dollars are allocated to address needs specific to women and girls."
Driven to open up the opportunities for further funding, Christie Garton is utilizing crowdfunding in order to build the support girls need. Christie is the founder of UChic, "A for-profit lifestyle brand whose product sales empower our teen girls through scholarships." With new product development, Christie hopes to help fund 1,000 dreams through the UChic foundation. To do so, she is ready to introduce her products for the brand.
For UChic, not only is the vision focused towards helping young women, but it also produces products that are geared towards the age group. The first product that will help generate funds for the cause is called the "Gracie." Named after one of the girls involved within the the foundation, "Gracie" is a neat and lively laptop case. Why a laptop case? Well, UChic knows "that every girl carries some kind of portable computer these days." Their "hope is that every girl -- and potential UChic supporters of any age -- will want to carry their device or valuables in" their case!
The case supports both tablets and laptops. It has an iconic pattern, which showcases the combination of a warm shade of blue and a single patch of pink. The outside of "Gracie" is made up of a combo of durable cotton and poly blend fabric to help protect it from water and spills. On the inside, extra padding has been added to keep valuables safe. And interestingly enough, the inside of the case also includes an inspirational quote from Gracie, herself.
Christie's goal to help 1,000 young women by providing them scholarships up to a $1,000 is ambitious. I'm a fan of her vision and her efforts in making it happen. With the first 10 young women selected to receive support through the campaign, UChic and its product, "Gracie," have the potential of changing many lives. With the product line growing, it's a matter of time that Christie will be able to reach her goal and provide the resources girls need to pursue their dreams.
With equal pay and opportunity campaigns receiving attention throughout the country, UChic could play a role in the direction we are heading in. Christie is doing her part to help these girls take the first step with confidence and passion. The results of her efforts will be nothing short of a domino effect. As the girls develop and pursue their dreams, they'll remember the support they have received and want to pass it forward later down the road.
Overall, using a business strategy to support young women POPs.
UChic's Campaign Page