To me, crowdfunding provides us neat opportunities to express ourselves in a different manner, specifically its fashion category. For those of us participating in projects, we get excited about products that are new and unique. We express and personalize ourselves, knowing that only a few others have what we have backed.
The watch sub-category is a prime example of this. Although watches all serve the same purpose of providing time, they are different in many ways. Recently, one particular watch company, called Azula Watches, gasped my attention. Composed of Alex Gallagher, Nathan Resnick, Shelby Dern, and Brandon Prussak, Azula has found a way to integrate its experience in executing a successful crowdfunding campaign (also watch related) with the passion it has for helping underprivileged children.
How are Azula's watches different from other watches? Well, what separates Azula from others is the fact that its watches are fabric faced. Instead of using printed faces, Azula is utilizing organic fabrics from around the globe on its watches. Although many doubted the idea of being able to implement fabric as part of the equation, due to thickness, the Azula team managed to get passed the hurdles and make it happen.
What's also neat about the Auzla watches is that each watch will be 100% unique due to the cut of the fabric. However, as I mentioned, Azula is more than just producing a creative watch. It has a purpose, which revolves around working with Kids Alive International. Each watch is named after an underprivileged child, as Azula focuses on supporting the children with their educational needs. Led by Shelby, Head of Philanthropy, the crew is on a mission to help change the lives of these kids for the better.
With previous experience in running a successful crowdfunding campaign, the Azula team has the knowledge and expertise it needs to reach its goal. During my conversation with Nathan, Head of Supply Chain, he emphasized on Azlua's mission, stating that it's about the style and uniqueness of the watches, along with the ability to support children around the globe.
When I asked him about the future of Azula and the brand, he noted that they hope to see it grow by adding apparel products to the mix. With a one of a kind product, Azula has the potential of not only helping you look stylish, but also the potential of being able to impact the educational level of children. It will draw the attention of many backers looking for a new concept, as well as the ability to be philanthropic along the way.
Overall, the idea of developing a fabric faced watch POPs.
Azula's Campaign Page