Dear coffee drinkers, we have officially hit the jackpot! We're about to embark on a new journey, when it comes to what we drink our coffee out of. You may want to sit down for this one.
Looking back, coffee mugs have evolved functionally, but they still have the same boring look to them. Sure, the designs on the mugs can be neat, but the shape of the mug itself isn't all that exciting. Neither are the tumblers we carry with us from point A to point B, while doing our best to do a million tasks at the same time, including spillage avoidance.
Fascinated with the mug concept, and passionate about coffee, the crew at Goat Story have revamped the style of the mug to not only cater to coffee lovers, but to also make them look stylish. From Ljubljana, Slovenia, The Goat Story team has developed a unique concept that is "practical and sustainable, but is also a fashion accessory and tells the primeval story of coffee." Now they are ready to share the design with backers, in order to make production happen.
Named the Goat Mug, the Goat Story's product child is shaped like a, yes you guessed it, a goat's horn. It's so unique that it takes a couple of looks to really understand its functionality. What's neat about it is the fact that Goat Story "designed a special holder with leather touch which simply turns into a coffee mug stand so you can easily keep the Goat mug on your desk."
However, that's not all that makes the Goat Mug different from the rest. Depending on the reward chosen, the mug also comes a with strap that is attachable to bags or can be pulled over the shoulder. As explained, "This way you can carry your books or bags and talk on the phone while carrying your coffee around."
The Goat Mug is 100% spill-free, which as most have us have found out is hard to come by. This prevents the accidental drips from the top, avoiding the unneeded spills on clothing articles. The Goat Mug is also environmentally friendly, as it is made from 100% eco-materials and can be fully recycled. Lastly, the mug is BPA Free and dishwasher friendly. Currently, Goat Story has met all of its stretch goals, opening up a great selection for backers , such as the Help Edition, Marsala, and the two classic looks, black and white.
The Goat Mug is one of the coolest revamps I personally have seen of an everyday used product. The design is different, yet it doesn't take away from its primary function. It's an item that makes you scratch your head, baffled by how someone who could ever think of something like this.
Considering the success it has already had (over 8,600 backers, +$350k at the time this article was written), it shows how welcoming coffee drinkers are to the idea. Potentially, this new style will find its way quickly around the globe, due to the wide popularity of coffee. It'll be interesting to see where the Goat Story team takes their new venture, as I'm sure this won't be the last we hear about them and their baaaaing ideas.
Overall, enhancing the coffee mug in a new form and fashion POPs.
Goat Story's Campaign Page
Goat Story's Website