Before you take the time to read this segment, I suggest you take a few seconds to checkout the ingredients label of the laundry detergent that you use to wash your clothes. How many of the words can you pronounce? Do you know what they are and what they contain in them? Is there a real need for every single ingredient in your detergent?
Lauren Singer of The Simply Co. doesn't think so. Actually, she knows so. As a former Sustainability Manager at the NYC Department of Environmental Protection, a NYU Environmental Studies graduate, and as a contributing blogger for Trash is for Tossers, Lauren lives on producing zero waste (impressive), as well as organically making her own everyday products, such as toothpaste.
After realizing that her products work just as well compared to the products out in the market, Lauren started the Simply Co. in order to share her products with others who are looking for more sustainable products. Her product line is ready to launch, as she looks to utilize crowdfunding as the source of its ignition.
The first product for Simply Co. will be its Laundry Powder. Instead of mixing in an abundance of ingredients together, Lauren's product will be made up of only three ingredients. Yes, you read that right, only three. She has found out that there is no need for a million ingredients in a product in oder to get the job done.
First, to help remove the stains and odors from the wash, Lauren is using Baking Soda, also known as Sodium Bicarbonate. She has also added Sodium Carbonate, aka Washing Soda, as a water softener to help remove stains from the laundry. Lastly, organic castile soap contributes to the mix by providing a cleaner wash. Now, depending on your preference, you have the option of choosing between two scents. You can either go with lavender, which is sourced from organic essential oils, or opt out for the unscented option.
I'm always intrigued when I run across projects focusing on sustainability. It's refreshing to see individuals and small companies introducing new products that produce the same results, yet they do so by focusing on the less is more theory. Lauren's vision of making Simply Co. a brand that provides consumers with organic and liable products is not far from becoming a reality. Considering her first project has already reached its goal, it's a matter of time before we start seeing her other products that she is working on.
Potentially, Simply Co. could grasp the attention of individuals that are focused on living a healthy lifestyle, using environmentally friendly products. To say the least, a laundry powder that is capable of getting the job done with only three ingredients is a lot more attractive than one with a long list of them.
Overall, being able to have clean clothes, while using a non-toxic laundry powder POPs.
The Simply Co. Campaign Page
The Simply Co. Website