"It's What's Inside That Counts."

The Producer:
How many times have you heard the expression that you shouldn't judge a book by its cover? It's what's on the inside that counts, right? What if we geared that mentality towards clothing articles, specifically outerwear? Sure, the outside of the coat or jacket would have to be stylish, but what about its lining? Would a focus on the inside elevate the essence of expression?

For Rel Lavizzo-Mourey of San Francisco, it does. By integrating her two passions, fashion and art, Rel is on the verge of introducing a new style of outerwear and accessories for men and women. Partnering up with long-time friend Cassandra Kaldor and Bay Area artist Kelly Ording, Rel is pursuing an opportunity that will fit the that model crowdfunding backers look for - personalization and uniqueness, while contributing to the community.
  
The Offer:
Labeled Silver Lining, Rel's clothing line is simply described as creating "classic, luxury jackets with brilliant custom linings to help support Arts Education." The neat component about Silver Lining is the designs implemented within the jackets. By utilizing Kelly's artwork, Rel believes that each item is a true work of wearable art, as each one represents things that Kelly finds fantastic in the form of freedom, wonder and escape.

With warm and delightful art designs, Silver Lining has a variety of products that can appeal to many. This year's collection includes jackets and coats, along with ties, scarves, and handbags. Each item has an elegant touch to it, as high quality materials are being used for production. Also, to ensure well developed items,  all products are manufactured here in the United States.

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The Potential:
Silver Lining is going to be successful on two different fronts. First, it'll be able to draw in individuals based on the outerwear it provides. The jackets and accessories are stylish, and the designs on the inside make them extraordinary. During my conversation with Rel, she noted that her vision for Silver Lining is to introduce new artwork, by an artist from a different city/area, each year. It's a well thought out strategy. as it has the potential to keep Silver Lining's new seasonal releases fresh, while it grows and matures into a prominent brand over time. 

Second, it will be successful based on its efforts in the community. Silver Lining is working with Root Division, "a San Francisco based visual arts organization that provides free art classes to over 500 students, using working artists as teachers." The collaboration will help ignite potential creativity for students, as it will set them up for future endeavors. 

Overall, the integration of artwork within luxury jackets POPs.

Silver Lining's Campaign Page
Silver Lining's Website