Global warming is a hot topic these days. Is it real? Is it not
real? Whether you agree with the concept or not, it only
takes a few pictures from the drought in California to know the negative impact it is having. The dramatic shift from a year
ago is beyond noticeable. While some look the other way and carry on with their lives, others have taken it upon themselves
to do their part in slowing down the process.
A non-for-profit organization, called Project Drop-A-Brick, is aiming to "heighten public awareness about the need
to conserve water, especially during California’s drought emergency." Ignited by Ian Montgomery, and in collaboration with designers, advertisers, and manufacturers, Project Drop-A-Brick has a goal of saving as much water as possible across America. Their product, along with their hilarious marketing, will certainly grasp your attention.
Shaped and designed to look like one, Drop-A-Brick is an eco-friendly non-toxic brick with the intent of being dropped in your toilet's tank. As explained, "Drop-A-Brick will displace about half a gallon, thereby tricking your toilet into using less water." The methodology behind the process allows for less water to be used after each flush. How much water you ask? The brick can help a family of four conserve up to 50 gallons of water a week. With the drought at it's highest peak so far, being able to save this amount of water can be crucially helpful.
The Environmental Protection Agency stated that "Americans use more water each day by flushing than they do by showering or any other activity." And, considering the average flush in California is over a gallon about the national standard, it's agonizing to know that 203 million gallons of water are being wasted daily. Fortunately, Drop-A-Brick will help lower that amount, contributing to the initiative of bringing municipal drinking water to homes that are currently without any running water.
What I love about this project is the notion that it provides a contributing solution to a serious problem. The execution of this project by Ian and his team, in order to help local communities save water in a such a critical time, deserves nothing but support.
As it can be seen on the campaign page, Drop-A-Brick can help a family save up to $25 a year. Although that may not be a high financial saving opportunity, it's important to note that if everyone in California dropped a brick, a total of six billion gallons of water could be saved every 90 days.
Potentially, Drop-A-Brick could play a major role in water preservation in California, as the drought continues. And since the drought is affecting other areas of the country as well, we all can do our part to help with the cause.
Overall, using a creative product to make a difference during a climatic change POPs.
Drop-A-Brick's Project Page