One attribute that I appreciate about crowdfunding projects, especially the ones within the fashion category, is the idea of wanting to compete with the big boys, even on a very minimal and small scale. As consumers, we are brand loyal and continue to pay top dollars for products we love. However, it's invigorating to see individuals and small companies develop beautiful and stylish products that cost less and/or are more efficient, compared to the everyday products we purchase. A perfect example is the product child of Mike Munro and his company's Co-Founder, James, as they focus on introducing a new fashionable pair of sunglasses to the market.
James and Mike, along with their team, created Burnt after realizing they could put together a pair of stylish sunglasses that were not only sustainable, but also wouldn't break the bank. According to the group, Burnt sunglasses are "polarized, UV 400 rated and totally customizable with your choice of Bamboo or Hardwood frames and reflective coloured lenses" called windshields. Along with two different frames styles, Burnt offers four different colors of windshield to complete the combo. As explained, the style was "inspired by the the bright sunglasses of the 80's and 90's. Burnt is bringing back the classic wayfarer style with a new twist...made from renewable origins."
I wouldn't be surprised if burnt sunglasses become a hit in the Millennial market. With a great price tag, plus the sustainability provided, Burnt has the potential of picking up some wave (pun intended). And as it appears, the crew over at Burnt is already working on turning the label into a clothing line, which would give them a broader field to work with.
Overall, the idea of being able to wear new fashionable glasses POPs.