As we, The Freshpreneur, surpass our first year, we have come
to fully understand one major concept about crowdfunding.
We, as backers, support projects that are based on personalization and customization. The products that we back, for the most part, will not become well known global brands. Further, only a small group of people around us will know
about or own them. This allows us, to a certain extent, to
brand ourselves in a unique manner as individuals.
Now, a majority of the projects found on crowdfunding
platforms are not new ideas, yet project owners have found interesting ways of putting their own spin on certain products. They're not trying to recreate the wheel, rather make it more efficient based on their vision. Hence the reason why I decided to do a segment on Jeff Buettin and his team's project. Jeff, an experienced entrepreneur, and his fellow partners are releasing a new style of sunglasses. However, the capabilities of the shades are more than just protecting eyes from the sun.
With the fashion world taking over every aspect of our daily lives, today's sunglasses need to be more than just two UV/polarized protection lenses blocking out the sun. They need to be stylish, chic. But let's be honest, designer shades can get pricey. During my conversation with Jeff, he noted that when he was picking out a pair to purchase, he was trying to decide among three different sunglasses. However, he realized that the main difference among the three pairs was the color of the sunglasses' handles. As he came to this realization, and instead of shelling out $450 for all three, he decided to pursue an idea that he believed solved his problem.
His efforts have lead to the development of Sets, "Sunglasses designed with the versatility to customize them again and again." As explained, "Sets are custom sunglasses with interchangeable side arms and are guaranteed for life. The unique design of our frames allow you to quickly and easily change color combinations to customize your sunglasses however you want, whenever you want." With 12 different frames and 12 different interchangeable side colors, investing in a pair of Sets will give the end user the opportunity to express their own unique style.
It's also important to note that Sets is not only focused on the fashion components of a pair of sunglasses. The crew is fully behind delivering a well developed and great quality product. Made from stainless steel, Sets sunglasses are thick enough to provide a solid frame, yet flexible enough to prevent damage. Jeff is confident in the quality of each Sets pair that he provides a lifetime guarantee with each purchase.
People usually don't back their products with lifetime warranty unless they truly believe in their product. Sets sunglasses showcase great quality, while allowing the end user to express themselves with different styles without having to invest in multiple pairs.
Sets sunglasses have the potential of making their way into retail outlets, as the demand for them will continue to grow. And as the building stone for a lifestyle brand, Jeff noted that the sunglasses are going to play an essential part in building and growing their company, Sets Life.
When I asked Jeff if we should be on the look out for further crowdfunding projects from his team, after they deliver on the sunglasses, he noted that they'll definitely be utilizing the industry to further grown their brand. Next on the agenda will be to introduce both a female and a kids lines within Sets.
Overall, being able to customize a pair of shades without investing in multiple POPs.
Sets Sunglasses Campaign Page