Challenging the status quo is a necessity for improvement. Every once in a while, a new concept or product is introduced to the market that shakes up the entire category, forcing competing companies to reevaluate their focus and products. Ben Yu and Deven Soni have done just that. Ben, a former Peter Thiel's 20 under 20 fellow, and Deven, a former VC investor and adviser, have developed a new format of boosting energy during tiresome moments of the day.
Ben and Deven's product, Sprayable Energy, "is the world's first caffeine based topical energy spray." The spray is created by using a combination of caffeine and a simple derivative of a naturally produced tyrosine (an amino acid). It provides you with the energy you need without the hassle of visiting the coffee shop for an early afternoon latte. It also lacks the calories and unnecessary ingredients that we try to stay away from. By simply spraying the energy on the surface of your neck 2-4 times, the spray gives you enough caffeine to get over that 2:30 PM feeling. The odorless and colorless Sprayable Energy is portable and very convenient. This notion gives you the opportunity to have the Sprayable Energy with you at all times for when you need it, whether it's for gaining energy before a presentation, studying for a final, going for a run, or even attending a party.
Sprayable Energy is going to become a big competitor and a threat to coffee shops and energy companies around the globe. Although easier said than done (considering it took a year in the lab to develop Sprayable Energy), now that Ben and Deven have found a formula for boosting energy, it may be wise to pursue a spray that does the complete opposite, helping you relax and fall asleep at a faster rate.
Overall, this caffeinated spray is full of POP.