It's not rocket science to realize that the American manufacturing system has lost a plethora of steam in the past decade. With attractive labor prices, manufactures have moved their productions overseas. Up until recently, the amount of products that were American made had reached a new low. Thankfully, we've started seeing a new phase in recent years. A growth in support for U.S. made products has begun to take place, and crowdfunding projects are doing their part to add fuel to the torch. Out of Brooklyn, NY, Jake Bronstein is doing his part to contribute, as we move towards revamping and invigorating the American made movement.
Jake's vision of giving American manufacturing its own yellow ribbon is a symbolic one. He has worked with America's last shoelace manufactures to create the very best shoelace they have ever made, as a way of pulling us all together. As a result, they have produced the Bluelace, a wearable way for us to show our support for American manufacturing. The "triple-dense, double-waxed canvas lace, tipped in Aluminum" bluelace is not your typical shoelace. Tested as a tool to pull a 13,000 pound truck, it will be able to stand any ridiculous mishap you put it through. The laces are also stylish enough that they'll go well with a casual to business casual outfit. But the main point is not about the shoelace itself, rather what it stands for. As mentioned by The Information Technology & Innovation Foundation, "On average, 1,276 manufacturing jobs were lost every day for the past 12 years." This is a staggering number, in which Jake and his team are working to help lower.
I'm a big supporter of small businesses, specially those that produce their products here in the states. The Bluelace has the caliber and potential of being what the LiveStrong wristbands are to cancer awareness to that of supporting American manufacturing. As the support grows, I'd love to see the Blue brand growing to stylish accessories such as belts, wallets, and wristbands. I'm excited about the movement and look forward to representing my Bluelace out and about.
Overall, the symbolic idea of supporting America's manufacturing system POPs.