"OMG, that pic is soooooo cute! LOLZZZZ! What filter are you
going to use? Make sure you tag me in it. #instabesties." That's
how I envision a conversation between two grown men after taking an Instagram selfie. I'm sure it's a terrific picture. However, let's consider one fact. Odds are high that the picture will get a
few "likes" (including one from each person's mom), and that's
as far as it'll go. The photo will get lost in the cloud, along with the
rest of the 60 million pictures that are posted each day. But, what
if it didn't? What if we could take these Instagram pictures, the
ones we cherish, and bring them to life?
I had the opportunity to talk with Justin Lemus and learn about how he is answering the noted questions. Justin explained that after being fascinated by an old school photo cube he had found at his parent's house, a light bulb went off in his head. By utilizing the photo cube, Justin is now focused on reviving the past-time favorite by adding a flare of today's technology, Instagram, in order create a more personalized experience for end users.
Called Cubee, Justin's product is an "illuminating photo cube that brings new life to your Instagram and mobile device photos." Cubee is designed beautifully to showcase five of your favorite printed Instagram photos. When ordering, you'll be able to upload the photos you want onto Cubee's interactive website. The preview feature of the site allows you to set up your Cubee exactly the way you want it to look. Once submitted, the photos are printed on KODAK Universal Backlit Film, placed in the Cubee, and sent your way.
Now, knowing it will be difficult to select just five photos, Cubee is set up so that the photos are easily interchangeable. There is no limit on the number of photos that can be ordered, as Justin has set up his reward system for backers to add extra photos to their reward(s). No matter which photos you want to display, you can simply change them in and out without any problems.
Aside from integrating Instagram photos, another important component that separates Cubee from its old school version is its LED lighting. To further help bring the pictures to life, Justin decided to install a single 12mm LED light in order to illuminate Cubee with a nice uniform glow. Considering Cubee is charged through a USB port, the device can stay lit continuously for about eight hours after being charged for 90 minutes.
I love it when entrepreneurs bring back classical products, add their own touch to it, and adjust the components to match today's lifestyles without hindering the original purpose. Justin's idea is a neat one, as he has found a way to introduce the past to the present. Cubee will be a wonderful hit within the market of individuals that are focused on personalization and giving gifts that portray thought and compassion.
During our conversation, we talked about the future of Cubee and the vision Justin has for his product. It was clear to see that Cubee has the potential of doing well for itself. It's a product that helps close the gap across multiple generations. What makes me reach that conclusion? It's because the next time you take obnoxious family photos at the beach and post them all over the interwebs, you can also bring them to life and give them as gifts to your loved ones.
Overall, updating a classical item POPs.
Cubee's Campaign Page