In a world where it's all ties and no originality, wearing a bow tie sure does make a statement, especially if it's self-tied. I'm an avid bow tie fan and start my weeks off with one around my neck when I head to the office. For me, bow ties help me feel good and sharp about myself, while creating the confidence that I need. Everyone has their "thing" and bow ties are mine. So, I got pretty excited when I read about two friends, Sydney Hulebak and Brin Enterkin, who have set off to create their own bow tie venture. And from the looks of it, this isn't just your typical fashion line. Rather, Sydney and Brin are using their vision to make a difference.
Wanting to set up a social enterprise venture in Uganda in order to support orphans in the area, Brin and Sydney have worked together to develop Lion's Thread. With the tag line of "look good, do good," Lion's Thread is working with local women in Uganda to not only produce sharp and bold looking bow ties, but to also empower the women with creative opportunities. Their campaign is aimed towards raising enough funds to establish distribution channels, expand the product line, and bring on three more talented women to join their venture.
When I spoke to Sydney, it was vividly clear envisioning their passion for why they are going the serial enterprise route. Their efforts contribute to not only helping women in Uganda, but by also supporting education through the non-profit called African SOUP. Sydney mentioned that they hope to expand their online market in the near future. In regards to down the road, the goal is to reach a position where they turn the venture over to the women that are currently partnering up with them, and let them run the show.
During our conversation, I asked Sydney why they chose to go with bow ties. Her answer was strategic and insightful. She noted that most clothing articles coming out of Uganda, that are sold around the world, are geared towards women. Also, with bow ties growing in popularity in America, it made perfect sense to tie the two together. This falls perfectly with their "goal to generate joy, by creating a thread between men in America and women in rural Uganda." Lion's Thread has the potential of finding its way around the neck's of many men around the country, specifically the ones in the South. Brin and Sydney will be able to continue their efforts in helping to make a difference, as I'm sure many will show their interests in the Lion's Thread bow tie line.
Overall, looking dashing and supporting a good cause at the same time POPs.