If you have been following the Freshpreneur for any amount of time, then you will be familiar with the POP acronym and blog layout that we use in the project reviews: Producer, Offer, and Potential. As I was scrolling through projects on Indiegogo I came to one that really caught my eye. The tag line was “a gift card carrier that pops” and with that I knew that I had to spotlight it.
The team at Blast studio, located in Portland, Oregon, specializes in mass producing plastic cards whether they are gift, credit, or other. Branching out to the delivery of those cards, Blast Studio has come up with a way to make them pop.
With gift cards, much of the gift is in the delivery. That is why Blast Studio has developed the patent pending system of a pop-up card, prominently displaying the gift or money. The inspiration came from childhood story books with pop-up characters mixed with origami and then a little bit of MC Escher.
Due to the specialty of the design the cards are assembled and folded by hand. Blast Studio already has interest from a major greeting card company, but is unable to mass produce the cards if they have to be folded by hand. So they have come to Indiegogo to raise half of the funds needed to purchase a folding machine. Any backers of this project will not only be thanked, but justly rewarded.
All backings over $10 will receive more money in discounts then they actually pay in backing the project. That’s right, you can actually make money on this deal and by a factor of 10! For a $10 pledge you will receive a 6-month discount card that can save you $125. A $25 backing will earn a 12-month discount card worth $250. A $100 donation translates into a 12-month discount card at $500 and this one will be sent in a pop-up card.
I currently live in Vietnam and my wife, and I like to mail postcards home to friends and family. To make it more interesting for the recipients, we sometimes mail home a pop-up origami card. I had never seen these before traveling to Asia, but now I cannot walk down the street without seeing them. With these cards it is all about the pop factor—that first-time opening of the card and immediate surprise.
This is what Blast Studio is doing with pop-up cards. A simple enhancement to the way we deliver gift cards.
Now, this is truly a campaign that POPs!
Blast Studio Gift Cards’ Campaign Page
Blast Studio’s Website