What time is it? If you just glanced at your phone or corner of the computer screen then perhaps it is time to get a watch. Personally a watch is something that I have to have on me at all times. It is not just about fashion but functionality.
For those of us who already have watches we understand that certain social settings require different time pieces. And can one have too many watches? Perhaps so, but it is always worth looking at the latest models.
One such model comes from two entrepreneurs in Canada who have teamed together to form a new brand of watch. Quentin Trudeau is the marketing guru bringing sales and marketing experience from a background with Swiss Watches and Vikentiy Gryaznov is the designer—a well-known watchmaker in Russian. They have come Kickstarter to launch their watchmaking venture.
“I always wanted to bring luxury watches to a more understandable and affordable level,” says Trudeau.
The duo is calling the watchmaking venture Plan B Watch and is doing very well among the Kickstarter community having received over 270% of their desired fundraising goal. Plan B Watch’s first series is called the Edmonton and come in Black, Gold or Silver. Each watch comes with a canvas/leather strap and an interchangeable Milanese mesh stainless steel strap (each matching the color of watch).
Trudeau and Gryaznov want the Plan B brand to go toe-to-toe with luxury watch brands while reigning in the costs. Trudeau commented, “we want to reach the heights of watch industry without letting prices go there with us”.
The watch has a broad face design with a stainless steel back case and a crystal mineral glass front. It is water resistant up to 50 meters and has a battery life of 54 months. The whole thing weighs 55 grams.
If the campaign reaches its stretch goal of $50,000 CAD it will release the Edmonton Noir—an all-black brushed steel finish with black leather strap.
“The vital breakthrough was an agreement with a factory which produces watches for top watch brands. We managed to strike a deal to access high-end assembly gear, but only if we can gather necessary quantity of watches (and their backers),” explained Trudeau.
“We plan to make the first improvements in a year after a successful campaign,” says Trudeau, “Then it will take us about two years of development for each subsequent model.”
You only have a few days left before this campaign ends so POP over to Plan B and check it out!
Plan B Kickstarter Campaign
Plan B Website