Every day, 20 percent of Google searches have never been searched for in the past, according to PR Daily. We live in the digital age—an age that has yet to be defined. The push to completely go digital has met the pull back of some analog systems and traditions. We are currently somewhere in between. As evidence of this tweener phase, cofounder Daniel Lakos and his team, of Budapest, Hungary, have created a game utilizing the dexterity of analog and the mental-mapping of digital. The game is called Logifaces, and as self-described in its tag line is an “analogue game for digital minds.
The game was designed for a Hungarian competition with the premise of creating something 3D as opposed to the standard 2D game board—something like the Rubik’s Cube. Lakos and his team decided to use crowdfunding for its powerful ability to raise funds and reach large audiences at virtually no cost. Indiegogo was the default choice since its largest rival, Kickstater, does not operate in most countries outside of the US.
As explained, “Logifaces started out as an idea to bring...complex geometries to a real, non-virtual space.” The game is a logical puzzle. However, this puzzle is not limited to only one, but rather many outputs. The puzzle is meant to be a creation of one person or a group of people. Logifaces is a set of 16 geometrical concreate prisms. Each of the 16 is different with varying heights and angles. During play, the edges of each prism must be flush with any surrounding prisms (relating to the puzzle aspect of it).
The game set comes in a triangular case tightly housing each piece individually. The color options for the prisms are marble white, basalt grey, and charcoal black. For enthusiastic backers, a clear glass option is also available. Due to the success of the campaign the early-bird option has been sold out leaving the next best option of one set of 16, plus a complimentary 9 prisms to up the challenge factor.
When I spoke with Daniel Lakos, I asked for the forward-looking projections and goals, as well as some of the challenges they had faced along the way. Lakos expressed that the ideal initial outlet for Logifaces is museums, being the “obvious place where design meets gift and fun”. I think Lakos is spot on. Museums are places of learning and exploration with a heavy tone of modernism. This is the space where Logifaces fits. Not to mention that these outlets command much high prices than traditional outlets. One notable example of this is the display of Kickstarter products in New York City’s Museum of Modern Art (MoMA).
One of the challenges faced by Logifaces was rallying support and cooperation from design studios and manufactures. “Most of the designers refused to work with us because we didn't have any [brand] awareness”, explained Lakos. Interestingly enough they have since heard back from several manufacturers and designers due to the success of the crowdfunding campaign—further validation of the power of crowdfunding.
POP into a café with your Logifaces game and have some good ol’ fashioned analog fun. It’s ok, Minecraft can wait. Remember the digital age has yet to be defined.
Logifaces’ Indiegogo Campaign