Many of the promising start-ups of today have really fantastic origin stories to share. The latest New York fashion brand, The Forever O.G. Pants by Wonderous, also has a fantastic personal tale to offer. In 2013, while Jeff Chang was working as a restaurant server at a cheap wage, he faced regular problems with buying good quality and durable fashion pants. “I tried to save money by buying cheap, fast fashion pants from H&M and Zara, only to have those pants break apart shortly thereafter. I even went the route of buying expensive pairs of pants, but I wasn’t able to wear them for longer than a couple months since I was losing weight at the time”, says Jeff.
He was deeply unsatisfied with the limited options of cheap clothing products available in the American market and the low quality of these products. In 2014, while Jeff was working at Maker’s Row in Dumbo, Brooklyn, he frequently came across many American manufacturers and soon realized a reoccurring theme of frustration among them that had been affecting the American manufacturing industry as a whole—“the average consumer doesn’t value quality anymore”. Jeff realized he was not the only one who was disappointed with the cheap, “marked-up clothing from independent retailers with rigid customer service policies”.
This led Jeff Chang to establish an exclusively US-made, high quality fashion pants brand that’ll produce low-cost but world class chinos pants for all. By supplying good quality, long-lasting products to the American market, this brand seeks to subdue the recent ‘fast fashion’ trend among the consumers that has been really harmful to the indigenous pants production industry. In a way, The Forever O.G. Pants by Wonderous is “a tribute to the passion and dedication of manufacturers who do quality work here in the U.S.”
What’s unique with The Forever O.G. Pants by Wonderous is that it offers a life-time guarantee and lifetime size exchange program on every pant it sells. Wonderous has gone all out in its efforts to make the best high-quality, fashionable chinos pants available at a half-price of what other retailers are selling at. It took two long years to finish all necessary R&D and get every detail right before they launched the campaign. Quality materials and perfect fitting are guaranteed. They use an exclusive 3-Ply silver-infused and 4-Way Stretch fabric in all their pants which are also made in a California firm.
This makes the pants more sturdy and durable, yet softer than any ready-made, cheap marked-up pants available with other retailers. The Hydrophobic nanotechnology used in manufacturing ensures that the pants are not only stronger and more comfortable than usual materials but they are also stain, odor and liquid resistant. The producers make sure that every single part of the pants is made in USA itself. For this, Wonderous has partnered with various firms ranging from a button-making family business to a seasoned New York cloth manufacturing company.
The producers have already been able to collect more funds from crowdfunding than what they initially expected. There’s no doubt that their business will flourish in no time and they will be able to expand their horizon and produce more clothing products for the American market. If anybody wants to create more jobs for Americans, they must invest in start-ups like The Forever O.G. Pants by Wonderous.
Support the cause—oh and get a fantastic pair of pants—for life! That’s a solid POP.
Forever O.G. Pants Kickstarter Campaign