Mindarin, the team that brought you Astro: a camera mount that adds motion to your time lapse videos, brings you their latest endeavor—Pico—which enables any camera to shoot time lapse videos without the motion. The team of six has again returned to the crowdfunding platform Kickstarter for its latest edition. As its second product launch, the team behind Pico has really leveraged the learnings of Astro’s launch in 2012.
Although ultimately successful, there were many mistakes that the team learned from the first go around. And now with streamlined processes, including communication to backers, relationships with suppliers and manufacturers, and keeping to scheduled timelines, Mindarin feels very confident with this campaign. As an added bonus this campaign is enjoying the existing backer base from the crowdfunding launch of Astro numbering 2,053, many of which have already backed Pico.
As state, Pico is a "smart, affordable, and easy to use time lapse trigger.” It is about the size of a thumb print. The flat circular device allows your camera to snap pictures every 1-60 second(s) as directed by you. Pico is programed in either one of two ways: through the mobile app or manually while connected to your camera. Once programmed (set to the desired cadence to snap photos) Pico is plugged into the camera via its accompanying cable.
To manually do this, simply press and hold Pico while connected to the camera. You will hear a series of beeps from Pico and you release when the appropriate amount of beeps has elapsed. Each beep represents one second. If you would like to snap a photo every three seconds press and hold Pico until three beeps have sounded and then release. Your camera will automatically take a photo every three seconds until the device is removed or the camera shuts off.
Using your smart phone you can likewise set the device as desired. Additionally, you can vary the exposure levels including bulb ramping and speed ramping.
Pico is showcased in red, but the campaign has a special Kickstarter exclusive black. While all early bird specials have been taken, you can still acquire this photographer’s must-have with a backing of $50.
I got to speak with Carlos concerning the campaign for Pico, and he shared with me some of Mindarin’s goals further down the road. For one, they anticipate plenty of invention and ingenuity. All of the team members are developers and they are constantly working out new models and prototypes. The next product will most likely be unrelated to photography and hinge more on robotics. As for distribution of its products, Mindarin has been selling only through its website, but is currently in talks with distributors to expand its accessibility and reach.
Mindarin has benefitted from the experience of running, what looks to be, two successful Kickstarter campaigns. More and more entrepreneurs are circling back to crowdfunding as a viable source of exposure, product testing, and of course funding. In the case of Mandarin, what they have done so far with Pico took them a year to accomplish with Astro. That POPs.
Pico’s Kickstarter Campaign Page