If you are a fan of The Lean Startup, then you might want to pay attention to this Kickstarter campaign. Eric Ries, the author of The Lean Startup has decided to take an exploratory approach to his next written venture. Ries will leverage Kickstarter’s vast network to gauge the effectiveness and application of the book.
”The campaign is a chance for me to further test the ideas that I’ve been exploring with my startup and corporate clients for years.”
Over the last four years, Ries has interacted with and consulted many organizations concerning his Lean Startup concept from multinationals to startups to governments. Along the way he has witnessed the struggles and successes that these organizations experience. And whether large or small, public or private, there are commonalities spanning the organizational gamut that can be held useful for any and all entrepreneurs, investors, and business people.
Why would Ries limit this book to only Kickstarter backers and furthermore not allow its distribution or sale in stores or online post the campaign? The Leader’s Guide is a stand-alone book but its greater purpose is to facilitate a broader market testing strategy. It is a lead-in to his next book The Startup Way.
The exclusivity of The Leader’s Guide Kickstarter campaign should create a high demand with plenty of backers. These backers then become a niche community as stated above with which Ries will engage to tailor the offerings of The Startup Way. It will also be a way for him to reach more people who are seeking his advice.
Crowdfunding has proven to be a solid platform for entrepreneurs to test their ideas prior to going to market. It is also proving to be an excellent resource for continuous feedback and exchange of ideas—a community of enthusiasts. Ries is doing just that too to sure up a solid POP for The Leader’s Guide.
The Leader’s Guide Kickstarter Campaign Page
The Lean Startup Website
Ries will make this offer exclusive to Kickstarter backers—even beyond the campaign the book will not be available in stores. The 4-color, 250-page book is called The Leader’s Guide.
“The Leader’s Guide is aimed at entrepreneurs, executives, or anyone leading a project or team. It will be full of stories about how companies both large and small are adopting Lean Startup methods to scale successfully and operate in conditions of extreme uncertainty.”
The book will be offered in hard back and digital versions, and as a bonus you will receive a copy of his next book which is in the making. Some of the other perks include tickets to Lean Startup conferences, networking with entrepreneurs and thought leaders and VCs, mentorships, and workshops.
As another bonus, all backers of this project will have access to an online community (again exclusive) where members can share best practices, have Q&A, debate, mentor and learn and grow—everything Lean Startup.