I love it when people, from different cultural backgrounds, introduce certain types of food to us, sharing their culture and passion for it. For example, a while back, I did a segment on a group of individuals that wanted to introduce Green Pea Cookies to the U.S. market. Originally from Singapore, Green Pea Cookies grasped the attention of American consumers, raising over $38,000 during the campaign.
This segment's project is no different. With the goal of introducing a similar version to our own beef jerky, Brooklyn Biltong is on a mission to share with the rest of us its South African biltong. To do so, owners Ben and Em are utilizing Kickstarter to raise enough funds that will allow them to bring authentic deliciousness into our homes.
Before diving into the reasons of why Brooklyn Biltong needs the funding to expand, we first need to ask, "What's a biltong?" As Ben explains it, "If prosciutto and jerky had a baby, it would be a biltong." A biltong is cut with the grain and then air dried, instead of being heat dried like the jerky we have here in the States. This method allows for more tenderness, compared to traditional jerky.
With biltong, Brooklyn Biltong doesn't use any preservatives or corn syrup, so that there's no sweetness added to the taste. Further elaborating, Em notes that their biltong "is almost like tiny pieces of steak in a bag."
Brooklyn Biltong is aiming to raise $15,000. By doing so, they will be using the funds to relocate to a USDA-approved facility, launching a new recipe, as well as purchasing a biltong drying box.
If you're a fan of beef jerky, then I bet your mouth started watering (just like mine did), as your read about biltong. I'm on board to letting my tastebuds have a field day, by trying Brooklyn Biltong's biltong. Potentially, not only will Ben and Em be able to fulfill their ultimate goal of sharing their biltong recipe with us, but to also expand their distribution into more stores.
What I also appreciate about Brooklyn Biltong's passion is their mission to give back to their community. In form of biltong, Ben and Em donate 10% of their profit to local Brooklyn organizations. As explained on their website, "We've most recently been donating to Chips, who works with City Harvest in distributing the Biltong into hungry hands."
Overall, sharing South African biltong with the American population POPs.
Brooklyn Biltong's Campaign Page
Brooklyn Biltong's Website