If you've ever experienced a runner's high, you know the peace it brings with it. Once you make the sweet transition of hating to go on a run to where not going for a run is not an option, you realize how impactful it can be on your life.
We use running for different purposes, such as getting back in shape or just trying to clear your mind. However, no matter the reason, we all have one non-personal issue that we face when going for a run. The problem? What to do with our keys. We find various ways to put the keys away on the clothing/accessories we're wearing, and most times, they still get in the way.
Searching for a solution, INDEED Innovation, a group out of Hamburg, Germany, has come up with an item that will make the running experience more enjoyable. Composed of passionate runners who happen to have quite a bit of experience in design, engineering, and manufacturing, INDEED Innovation is using the support of the backing community to make their product a reality.
Labeled Okey, INDEED Innovation's product "is a fun and eye-catching keychain and a clever storage solution for your keys when you are out running." Made of silicone, Okey is a simple keychain that allows runners to attach their keys to any article of clothing that they are wearing.
To keep keys from rattling, Okey has two powerful magnets as part of its features. As explained, the magnets "let you to fix the keychain to your running pants with the keys safely stored inside...Or you can turn the whole thing inside out and free your keys to attach them back to the bunch."
Although it's tapping into the runner's market, INDEED Innovation has a product that is also grasping the attention of individuals, like myself, the average non-running Joe. The practicality and simplicity of Okey gives the end user an item that it is efficient, and can be used outside of just running.
With the attraction that it has gained (222 backers so far), Okey has the potential of using this "market test" as a path to enter the running industry. I'm not familiar with the international running market, but knowing the depth of it here in the States, Okey is a perfect fit for running stores and their shoppers.
Overall, making the running experience more enjoyable and rattle-free POPs.
Okey's Campaign Page
INDEED Innovation's Website