It is Christmas day, and I am overlooking a sea of pastel-colored cement houses with corrugated tin roofs that expand in all directions until reaching either the South China Sea or the mountains partially covered in low-hanging cloud. I am on the on the 14th floor of the Vinh Trung Plaza Hotel in Da Nang, Vietnam. Being that it is Christmas day, we have been on our iPhones all morning and into the afternoon FaceTiming, Skyping, and traditionally calling family. Actually my wife is still on the phone with her sister.
Communication is very important especially around the holidays. The iPhone happens to be the current means of that communication for us. And yes, our batteries have needed to be charged several times, which brings us to today’s post. Lenmar Enterprises, Inc., a family owned business in Southern California, has recently launched a crowdfunding campaign on Indiegogo for the iPhone 6 accessory HAVOC. “The inspiration came from the off-roading lifestyle… The HAVOC really encompasses living your life beyond the walls, no need to worry about outlets OR getting dirty,” says Heather Buck, Marketing Director for Lenmar.
The HAVOC is an encasement for the iPhone 6 and comes in the colors Grunge Metal (silver) or Obsidian (black). This case has several key features that are advertised on its campaign page. Firstly it charges your iPhone while in use, providing an additional 110% battery life. On the backside of the case are LED indicators for quick reference of remaining battery life.
Secondly, the HAVOC is water resistant so getting caught in the rain or spilling a drink won’t cause you the anxiety that it once did. The audio and charging ports are sealed off and protected but still accessible. Lastly, the case is designed to absorb the impact of falls and other such trauma. These enhancements culminate to encourage one to live life and have his or her phone keep up.
The cell phone case and accessories market is an expansive one and can be very difficult to set apart (in a good way) from the rest. One thing is certain, that as dependency upon technology increases, so does the need for battery longevity. HAVOC accommodates for that, but also adds in the benefits of water and shock resistance. To have an edge, Lenmar must establish itself as a brand synonymous with portable power.
“In the coming years we want to continue to educate the market on portable power. The need is there—just not everyone knows that there is a solution for it,” explained Buck.
This statement may prove to be the essential POP that Lenmar needs to obtain market share.
Lenmar's Indiegogo Campaign