No More Knotted Cables and Earphones

The Producer:
Don’t get your earbuds in a knot with this one—literally—we found the cure. Most of you will relate to this one, but between my wife and I, we have our fair share of tangled cables, headphones, power cords, and the like. And ladies, let’s not underestimate the trepidations of loose earbuds in a purse. They go in organized, come out knotted and tangled.

The Vecchione brothers, Raul and JD, of St. Louis, Missouri have come up with the cure to tangled cables. Collectively they have degrees in mechanical and electrical engineering, as well as masters in business administration and product design.

“My Brother and I began drawing up the design elements for a product that would serve to resolve these problems. We used 3D printed molds until Cloop finally evolved into what it is today,” stated Raul.

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The Offer:
They call it the Cloop — your handy magnetic cable tie. Made of silicone for flexible fit, either end of the Cloop contains a neodymium magnet to produce a strong hold when closed. The Cloop also includes a slit in its center, allowing cables to pass through for better hold and to be readily used.

Cloop comes in two sizes (small and large), one catering to mobile device cables, headphones, and video game cords and the other to larger cables like computer chargers, LAN/USB/HDMI/Ethernet cables, and accessories like hair dryers and flat irons.

Cloop comes in one of three colors: white, black and red. Backers can enjoy combinations of color and sizes, as well as the limited edition Cloop base add-on, which attaches to most flat surfaces with its micro suction silicone. Once mounted, the Cloop base serves as a magnetic strip for the Cloops to attach to. 

The Potential:
Cloop has already surpassed its funding goal and is scheduled for delivery in July of this year. The campaign, however was not a walk in the park at first for the Vecchione brothers. In fact this is their second Kickstarter campaign for Cloop, the first being unsuccessful. Concerning this Raul explained “the first time we launched it was very challenging—we didn’t know where to start or what to do. Even with the resources available online we were sort of lost”.

Raul further listed the attributing factors that led to the first campaign’s failure namely marketing, social media, audience and even a family emergency. For the second launch they worked with Kickstartup Marketing to revitalize the pitch and value added proposition. 

“If I could tell people one thing”, says Raul, “it’s that they shouldn’t let a past failure keep them from launching their project again. The second time around, we met our goal in the first week, and there is a lot of buzz centered around Cloop.”

It doesn’t matter how many crowdfunding campaigns you run as an entrepreneur but that you eventually succeed. That is what makes for a solid POP.

- Justin

Cloop’s Kickstarter Campaign Page
Cloop’s Website