Coming to you from London, Creative Director, Stefan Johnson of Mustard Design Agency has been working on a beautiful design to capture all of your designs, thoughts and ideas. Johnson works closely with social enterprises and startups. Two of his major clients are notebook manufacturers and he has leveraged these ties and his creative role to produce a fully customizable notebook on Kickstarter.
“[It] is a collaboration between the team behind Monsieur Notebook and Mustard Design Agency,” says Johnson. “More and more we found that our company was appealing to brands and businesses that wanted their logo on our books…Somewhere along the way it twigged with them that there wasn’t a full service for people who would like their own designs printed on a notebook, which really opens the creative possibilities.”
It is called the Book Block and it comes in—well the style you decide. The size of the Book Block notebook is European A5 but beyond that the possibilities are far reaching. Book Block is customizable. The 192 page notebook comes in your choice of Ivory Ruled, Ivory Plain, Ivory Dot Grid, Fountain White, of a thicker Cartridge Sketch 96 page option. The double satin bookmark ribbon and elastic band can be mixed or matched from a wide array of colors offered by Book Block. Best yet is the cover. You can upload the artwork, sketch, quote, photo of your choice—whatever you want—that will be printed on your Book Block notebook. The printing is done in full four-color at 2400 x 2400 dpi. The finish is smooth and soft to the touch.
The Book Block is in the last 2 days of its Kickstarter campaign (as of this post) and it still needs your backing to bring it to manufacturing! For as little as £15 ($25) you can customize your very own Book Block. It ships anywhere in the world.
Customization of products has been made possible due to the advancements of the internet. Companies that leverage this flattening technology to appeal to customer’s creative intuition can capitalize where competitors may fall short. Johnson explains, “We see BookBlock.com taking on a life of its own – we’re keep saying we’re the moon.com of notebooks. We’d like to be able to allow artists etcetera to sell their own notebooks through our platform at some point.”
Join the 165 backers to POP the Book Block into production.
Book Block’s Kickstarter Campaign Page
Book Block’s Website