When it comes to dress shirts, does quality only relate to the fabric used? What about its functionality and the purpose it was made for? I have shirts that are my size, yet still look a bit baggy. I also have fitted shirts, but they often come across as if I just watched a Hulk movie and am about to burst out of my shirt from an adrenaline rush.
Unfortunately, I'm not sure where the problem lies. Maybe it's because we're not looking at the formula for making shirts the right way, or the fact that we haven't evolved our production methods. Regardless of what it may be, it appears that Bryan Davis of New York may have found a solution for it.
During a trip to Bangkok, Bryan explained to me that he met with a tailor that specialized in making fitted shirts for the police force. He did so because after getting pulled over, he realized that the police officer's shirt fit him so well that he had to know how it was made. Bryan realized the style that the tailor was using to make the uniforms was a bit different. Instead of using buttons down the center, the tailor was using a zipper instead. Surprisingly, this process is common for making police shirts across the globe. However, Bryan noticed that the methodology wasn't being used for regular, everyday use by consumers, which has led him to his new endeavor, Teddy Stratford.
After partnering up with Carl Goldberg, a master of shirt making for over 30 years, to test the idea, Bryan developed the new line of fitted shirts for Teddy Stratford, called The Zip Fit Shirt. With two patents pending, The Zip Fit Shirt "creates a clean, athletic fit without making you feel like you're busting out of your shirt."
By simply implementing a zipper behind the placket, the shirt enables "men to wear better fitting shirts without experiencing the 'Bratwurst Effect.' Whether you’re in tip-top shape or could stand to lose a few pounds, the result is a slim, athletic fit that is unmatched by traditional men’s button downs."
After taking all aspects of the upper body into consideration, The Zip Fit Shirt was designed to give us an athletic shape, by fitting proportionally well around the body. Whether it's the narrow yoke, raised arm holes, chest tapers to the waist in a V shape, or shorter shirt length, the shirts will provide a great feel and experience.
Bryan's Teddy Stratford line of Zip Fit Shirts are different, and I'm a fan. They make us challenge the way we look at how shirts are made. He's taking the status quo straight on, simply by taking a step back and asking how he could improve the experience.
The zipper component of the shirt may come across as weird or cheap, but I completely disagree. Since we're not used to it, we're quick to reject it. The Zip Fit Shirts brings quality to the table, not only fabric wise, but with functionality as well. Potentially, Teddy Stratford shirts could become a hit for the well developed young professionals. It has the features and durability to last all day, while enabling a well fitted experience.
Overall, adding a zipper to make shirts fit better POPs.
Teddy Stratford's Campaign Page
Teddy Stratford's Website