Last week I brought you an expressive pair of denim jeans. Today I would like to unveil a versatile pair of performance pants developed by Lunis. The L.A. based apparel company was successfully launched in 2013 on the crowdfunding platform behemoth, Kickstarter. They specialize in reflective outerwear; an idea born when, within one month, three friends were hit by vehicles while riding their bikes at night. Now nearly 10 months later, Lunis is expanding its offerings and has again come to Kickstarter for their new product launch, the Apollo Pants.
The Apollo Pants are a nylon and polyester mix. The Schoeller Dryskin Fabric treated with Nanosphere wicks away excess moisture from the body while repelling liquids and other substances from penetrating the fabric. Lunis highlights that the pants' high-rise back and overlocked seams provide a secure fit with added durability. And in keeping with Lunis’ specialty—reflective gear—the Apollo Pants have a reflective inner right leg that can be doubled out (to avoid playing bumper cars while riding your bike for instance). The campaign needs to garner $20,000 to make a minimum shipment order from their fabric supplier in Switzerland. All of the pants are then manufactured in Los Angeles. Lunis also promises to give back. Currently 1% of all sales are donated to charities such as Bicycles for Humanity. Campaign backers can expect to receive anything from Kudos to athletic socks to the Apollo pants themselves. There are two color options, Black and charcoal. A third, navy, will become available if they hit their campaign stretch goal of $40,000.
Here is a company that is solving a problem (low visibility for pedestrians and cyclists) with a fashionable product (performance apparel) committed to donate a percentage of proceeds to charity. The Freshpreneur applauds such entrepreneurship! The Apollo Pants are niche and it is important to note that the pants are not limited to high adventure usage but aim to satisfy business casual as well. Because of this, they are poised well to gain attention and market share from its adjacent categories of khakis and athletic pants.
A pair of these pants sure would make hitting the gym after a long day at work just that much easier, and the thought of that POPs.