A picture is worth a thousand words. So what are a thousand pictures worth? Sure, you could do the math, but that is not the point—the point is that photos have become so commonplace that they are effectively insignificant, or at least treated that way. They rarely make it to a non-digital state—printed, framed, and displayed. Social media is the new housing and display portal for these pics and #selfies. And with the quantity of uploads and vastness of personal networks, photos are lost in an incessant stream of status updates, rarely to be seen again. Alan Yeung, a senior partner at a brand development firm, would like to bring back the nostalgia of a photo.
The idea was necessitated as he painstakingly swiped through photo after photo on his phone to bring his dad up to speed on the family and grand kids. His dad wanted print outs but would avoid the hassle of framing the individual photos. The photos would remain unkempt and unseen in a remote drawer.
Fotobit is a concept to share photo’d memories bit-by-bit. The modular 4.25” x 4.25” frames can be arranged in numerous patterns on multiple wall surfaces. Each Fotobit frame is designed to interlock with others to form clusters, designs, or even mosaics. The Fotobit is composed of a baseplate, frame, matte, and acrylic window. With the baseplate separate from the frame, the photos can easily be rearranged snapping them elsewhere onto the grid. The standard frame is black with an option for white. Currently the frames can be purchased in sets of 3 for $30 to 120 for $800 via a pledge on Fotobit’s Kickstarter page. As an added bonus Fotobit has teamed up with Printstagram to provide 24 of your original Instagram prints for free when you back this project. Yeung commented that they plan to release an 8” x 8” as well as a version that has greater depth for added variety.
Fotobit combines the nostalgia of the photograph with a contemporary presentation. Each photo represents a specific memory that when combined with others, forms an overall theme or color scheme or mood. The mobility of each piece lends itself well to the artist within—or to those who like to constantly rearrange. Organizations could also leverage the Fotobit to adorn a hallway or break room dedicated to employee recognition. When asked about the future of Fotobit, Yeung said that they will initially pursue ecommerce distribution through channels such as Fancy and Touch of Modern. He also mentioned the desire to offer products through some brick-and-mortar retailers as well as non-traditional outlets such as amusement park photo booths. Yeung is passionate about Fotobit because he loves photos—and he loves taking them on his iPhone using Instagram. “Always follow your dream and go after it, but validate it with friends.”
Fotobit resembles a solid Freshpreneur POP.