A soft warm piece of toast with a solid cold wedge of butter. Those words do not read well together—and it certainly isn’t optimal for Sunday brunch. Yet, we have
all been there—a piece of bread or toast that has been massacred by a stubbornly unyielding cube of butter.
For those who do not have the forethought to allow
the butter to soften or who are unwilling to keep it out indefinitely (because let’s face it, it gets to be a bit funky after a while) life is about to get a whole lot easier. This could truly be the next best thing since sliced bread.
Howard Chiu is the Kickstarter campaign lead of the THAT team, made up of designers, engineers, business analysts, social engineers, and branding consultants. Chiu currently resides in Seattle, Washington and oversees the SpreadTHAT project.
What SpreadTHAT is, as alluded to above, is a better way to spread butter, real butter, on your bread. Regardless of the butter’s density or temperature, the SpreadTHAT allows the butter to actually spread onto the desired surface easily and pliably. How it works is ingenious and, quite frankly, why I decided to feature it this week.
The knife is made of a copper alloy that transfers the heat from your hand through the spreader and into the butter (in this case). It utilizes the same technique that many CPUs employ in cooling overheated hard drives. The alloys is such that the flow of heat flows to the lesser temperature. There are no batteries or electrical cords and no waiting—the transfer is immediate. In speaking with Chiu, he did mention that SpreadTHAT is best used when butter is scrapped from the cube rather than slicing a chunk. For obvious reasons, the butter still needs to melt and this is achieved more quickly with thin slices as opposed to large gobs.
The SpreadTHAT is a sub brand or product in the overarching kitchenware brand, THAT. The company behind it, Gixia, has been in existence for 12 years, with the last two dedicated to the THAT brand. I probed Howard Chiu for the other kitchenware items that he and his team were developing, however, he was pretty tight-lipped. Most other ideas have not gone through all stages of approval. Yet he did say that they are working on a robot—an actual device that moves about the kitchen. Keeping true to form, Chiu said, “I can’t say too much but it doesn't like people too much at this stage”.
I look forward to the ingenuity that THAT can bring to the kitchen. Whether it’s a better way to butter bread or an ornery robot walking around, the future is going to be POPping.
SpeadTHAT Kickstarter Campaign Page