I'm listening to a YouTube channel of concentration music right now as I hammer out this post. The music
is streaming through my white headphones in an attempt to oppose the incessant lunchtime buzz here
in the office. Unfortunately, my headphones are nowhere near noise cancellation, so the only option is to crank up the tunes. This week, I present to you Freshpreneurs something new and cutting-edge in the consumption of music and other audible entertainment.
I say cutting-edge for two reasons: 1) the idea includes
a simple tweak or rather a merge of two basic objects—headphones and a stereo and 2) the Indiegogo campaign has only been active for just over a week
and it is nearing the $1,000,000 mark.
Co-founders, Wenqing Yan and Victoria Hu, both graduates of UC Berkeley, have combined their talents of entrepreneurship and digital artistry to establish Axent Wear.
“The Axent Wear cat ear headphones has always been a dream of mine. As an artist, it would be amazing to see my vision come to life”, states Wenqing Yan. Axent Wear, as mentioned above, has an active Indiegogo campaign in pursuit of its first product, Cat Ear Headphones. Crushing their goal of needed capital by a factor of four and with funding still flowing into its coffers, the founders no longer have to worry about realizing this dream, but building a brand around its soon-to-be business.
The headphones have a frequency response range of 20 to 20,000Hz. The cushioning around this 40mm driver is a comfortable fit over the ears. The 3.5mm jack is removable and includes a Mic and USB charger. But the iconic look of these headphones is the external speakers raised up from the headband, resembling cat ears. The whole ensemble is accented with an infusion of brilliant LED lights—thus the names Axent Wear (company) and Cat Ear Headphones (product).
The project perks for backers allow for customization of the pairs of headphones. The LED lights can be blue, red, green, purple or even an alternating series of colors. Axent Wear also allows for customized paint jobs of the headphones including metallic and matte. Currently a pair of Cat Ear Headphones can be acquired for a $150 campaign donation.
This is one of the cooler products that I have seen in a while on Indiegogo and Kickstarter and has already shown its popularity among the avid backers of crowdfunding. There is no doubt that a pair of these will gather lots of attention, and that is precisely the market that they are after—musical extraverts who aren't afraid to take on the status quo white Apple ear buds. And of course, keynote feature of these headphones is the one-press external projection of the tunes that you are jamming out to.
We have all been in that moment of musical rhythm stomping out the beat and humming in sync with our song. Life seemingly could not be any better. Well now that moment can be extended to friends with the external speakers. Pretty cool.
So POP ‘em on and project your style because Cat Ears Headphones are going to make an impact.
Axent Wear Indiegogo Campaign
Axent Wear Website