Working out is essential for good physical and mental health. There are many options available but the trick is to be consistent. However, for many people bringing a gym bag to work in addition to all other business items can be cumbersome and a great excuse to be inconsistent. So let’s introduce something to make this a little easier: the Aer Duffel Bag – the modern office and gym bag.
Allen Choi and his San Francisco based team of designers and athletes are the producers of the Aer Duffel Bag. Concerning the product development, Choi remarked, “We started Aer to solve a problem we observed. We noticed a lot of people in the city love to exercise but they carry two bags to the office. We wanted to make it easier for people to carry both their gym and office essentials, so we started Aer.”
The Aer Duffel Bag is a multi-use backpack. It rides tall and close to the back so that commuting in crowded areas or riding a bike to work can be done simply and discretely. The main and largest compartment unzips down the middle like a traditional duffel bag. The sides have smaller compartments with sleeves for easy placement and access of wallets, phones, notebooks, etc. The back (the side that rests against your back) of the Aer Duffel Bag includes a padded pocket for laptops and magazines.
Now for the gym bag portion. The base of the duffel bag has a breathable compartment for gym shoes or clothes. This isolates the used items from the rest of your belongings while allowing them to ventilate throughout the day. This bag is also designed to triple as a carry-on at the airport (judging by its specific dimensions found on the Kickstarter page).
The Aer Duffel Bag can be obtained with a financial backing of $149 ($30 off retail price), and It is expected to deliver in December. When I asked Choi why he and his team decided to use crowdfunding, he said the following: “We decided on crowdfunding because it's a great platform to tell a story about your product and get people excited about it. There's something very communal and social about the experience and it's the reason why we are able to launch our product.”
Choi hopes that the Aer brand will be recognized for making great products as they continue to innovate and bring new offerings to market. The duffel bag is the first step for the venture. I for one love this idea. I bring a duffel bag to work each day in addition to my work bag. I work out in the mornings and I leave my duffle in the car but by the time I return, eight hours later, the vehicle smells musty—at best. The ventilation pocket is critical for me, and I assume others too.
Here is some parting advice from Choi to round-out today’s POP:
“Make sure you have a compelling product or story to tell. If your idea is strong and well-executed, then people will more likely be drawn to it…We've learned that it's not as easy as submitting your project and waiting for people to back it. It's actually the complete opposite in that you have to work hard to spread the word and build momentum for your campaign.”
Aer Duffel Pack's Kickstarter Page
Aer Duffel Pack Website