Maria Poblet and Graeme Blyth, of Newcastle upon Tyne, UK, are
simplifying the experience of the self-feeding toddler. At this stage in life
the desire to feed one’s self far outweighs the acquired dexterity and motor
skills needed to do so. Therefore the food that is so carefully prepared is often spilled, scooped or flung on to the floor. Regardless of intent, more
food ends up silhouetting the child than is digested by him or her. This among other things, like picky eaters and contaminants in flatware, led to
the inception of the Squishy Dishy. “We set about looking for something that would fulfil lots of criteria all at once. All of these elements together needed to be satisfied, a safe, compartmentalized dish, which was attractive to children and would last a long time. There was nothing that fit the bill, so we set about designing something that would work”, said Poblet.
The Squishy Dishy is a child’s dish that is, yes, squishy. Made of 100% food-grade and BPA-free silicone, the container provides the needed durability for the eventful feeding time. The Squishy Dishy comes in two primary shapes: a deep rooster-shaped bowl or divided plate resembling a ladybug. Several color options are available in each. The Squishy Dishy is portable and stackable. It is dishwasher, microwave, and freezer safe. It can withstand extreme temperature from -30 degrees to 230 degrees Fahrenheit. The perks for this campaign range from a £12 chick bowl and spoon (the one that looks like a rooster) to a £250 kindergarten classroom set of 10 chick bowls with spoons and 10 ladybug dishes with lids. All perks are scheduled to deliver in December off this year.
“Our long-term plan is for the Squishy Dishy to be the foundation for a much larger operation,” explains Poblet. “We are already looking at alternative materials in addition to silicone, ones that would satisfy other concerns. We want to become the go-to source for tableware issues for children primarily, but mid-to-long-term, we will be looking at the other end of the spectrum, at the elderly population and how we could use our expertise and knowledge to satisfy the needs of an aging population.”
This is Poblet’s second attempt to crowdfund the Squishy Dishy. The first attempt proved to be a valuable learning for the team and they have since altered their strategy. Squishy Dishy is not alone in this statistic. Quite a few crowdfunding campaigns go through two or more attempts before reaching success. There are many things that our fellow entrepreneurs can glean form these learnings. Here are a few from Poblet:
The Squishy Dishy deserves a solid POP for paying it forward with these great campaign tips. For more details on the campaign or product please see the provided links below.
Squishy Dishy Kickstarter Campaign Page
Squishy Dishy Website