Sometimes you just have to take a leap of faith to align the pieces before you can experience true success. John Bauer and Mike Speights were best friends. After college, they went their separate ways entrenched in their respective careers. For 10 years, they advanced the ranks of corporate America. Bauer had his own real estate practice and Speights held a VP position in the financial industry. On paper they were successful but for each of them something was missing. It was at this juncture that they came together to discuss a joint venture with great potential. The venture revolved around a problem—“eating truly healthy, real food in a massively convenient way” as they put it. This is now the driving vision behind The Foodery.
The Foodery has been servicing the greater Boston area for the last 18 months. The service allows one to select various meals for weekly Sunday evening deliveries, providing him or her with the needed healthy meals that time would not otherwise afford. The company is adamant about using fresh ingredients. To the extent possible, they source the food locally through sustainable farms. The fruits and vegetables are organic and the proteins grass-fed. There are no preservatives and the food is never frozen. The menu options found on their website vary week to week. This adds variety for the consumer while also maintaining production costs for the Foodery. Speights and Bauer have taken The Foodery to Kickstarter to raise the needed $100,000 to relocate their central kitchen from Lowell, Massachusetts to south Boston. This will enable production expansion and reduce transportation costs.
When speaking with Speights we discussed the next 5-10 year outlook for The Foodery. He plans to have a presence in 15-20 metro areas in the US—each locally sourced. To do this, the Boston flagship location will serve as a prototype to best understand the impacts of expansion: sourcing, production and cash flow. Speights also anticipates adding a mid-week delivery and doubling the meal options from 6 to 12. Healthy desserts and snacks are also on the table for consideration. Online is the only current form of distribution, however, “The Foodery will eventually offer meals through natural grocery stores, bodegas, gyms, healthy vending machines and other convenient access points” boasts the company’s Kickstarter campaign page.
The Foodery is a passion that both Bauer and Speights are bringing to fruition. They each quit their day jobs (successful day jobs) for bootstrapping entrepreneurialism. The endeavor is now starting to near the tipping point as they relocate to Boston and solidify the business model over the next two or three years. Here is to an extraordinary POP!