Nearly three months ago I did a piece on the Petcube—a device that enables two way communication between pets and their parents. This week I stumbled upon a potential companion toy, the Foobler. The San Francisco based team is composed of Greg Snyder (mechanical engineer), Tristan Christianson (industrial design), and Fred Schechter (industrial design and crowd funding).
According to its Kickstarter page the Foobler is “an automatic reloading puzzle feeder for your dog with a real bell that challenges, stimulates and feeds your dog for up to 9 hours”. The Foobler combines the standup feeder with a puzzle toy. The genius behind this innovation via combination is several fold. For one, it keeps the pet engaged throughout the day; alert and attentive rather than lethargic. Another, the Foobler incorporates portion control feeding your pet smaller portions more frequently throughout the day.
As the team mentioned in their Kickstarter video, the Foobler is the first of potentially many other pet toys that will be produced. The team has extensive experience in pet toys and electronics which will serve as the backbone of the up-and-coming company. If this project is funded and the manufacturing is scalable I foresee product releases in the big-box pet specialties such as PetSmart and Petco.
Now that would be a solid POP!