Corporate America is not for everyone. Albeit very lucrative towards the top, the climb can be exceptionally tough on your psyche and physical health. Some, even in the C-suite, are not fully satisfied as it distracted them from their passion in life. This extends north of the border. Andrew Moussa, of Montreal, Canada, had been in the banking industry for five years when he decided to embark on an entrepreneurial whim. In an interview with The Freshpreneur he disclosed his dissatisfaction of his work—he just wasn’t passionate about what he did day-in and day-out. “I had seen people walk around with flashy pockets and brightly colored shirts and ties”, Moussa said when describing the inspiration for this new endeavor. He realized the need for identity expressed through outerwear, which lead to the Imperium Denim or ID Jeans.
Imperium Denim (ID) seeks to bring out the inner identity in each wearer. The subtle queues tailored into each pair of ID jeans inspire leadership. The back pockets are stitched with a barbed wire pattern to remind you to keep your boundaries behind you. The inside left-front pocket includes a printed quote from Mahatma Gandhi and the rivets are inscribed with “Identify Yourself”. The most striking feature is the coin pocket overlaid with an eye-popping fabric representing actions are the key to standing out. Currently there are two fits, skinny and slim, with a third, relaxed, planned for the future. Each fit is named after a leader, Marty, Nelly, Mahty, respectively. Imperium Denim is manufactured in Canada from American cotton and recycled plastic bottles through a proprietary EarthSPUN technology.
ID Jeans is another reminder of the possibilities of crowdfunding. When asked why he had chosen Kickstarter over other crowdfunding platforms, Moussa replied in true entrepreneurial form, “Crowdfunding is a brilliant idea, and well, Kickstarter is new to Canada and so I thought that I would try it out”. Imperium Denim has secured sufficient funding to begin manufacturing the skinny and slim jean lines but is currently pressing for its stretch goal of $60,000 by the middle of March this year, which will enable it to include the relaxed line. Moussa expressed his desire to grow the brand over the next five to ten years into a diverse line of jeans including cuts for women and spanning a wide distribution of retail.
Here's to the POP of Imperium Denim (ID) Jeans!