The former college basketball player, Sean OShea, has spent the last 15 years of his career designing shoes for household brands including Nike, Adidas, and Ralph Lauren. He and his former colleagues turned business partners, Geoff Deas and Tara Livingston, have embarked on a venture to introduce a new line a shoe—a hybrid of the hipster sneaker and the Italian dress shoe. They call it the Dress Sneaker. Oshea and his team have a combined 35 years of experience in the footwear industry and are passionate about comfort, quality and style.
InSoul Footwear draws its style and inspiration from the sneaker with the under-girding quality and form-fitting comfort of an Italian dress shoe. A quality pair of dress shoes feels better with time as the leather conforms to your feet to provide custom support and comfort. Insoul seeks to deliver this high quality in both materials and crafting of each pair of its Dress Sneaker shoes. The Kickstarter campaign has an offering of six styles: a low artifact (low top) or high artifact (high top) each in tones of black, brown or white. Dress Sneakers have oiled leathers, waxed canvas and laces, and leather wrapped sidewalls. InSoul is currently in need of funding to manufacture the first round of production.
The importance of a shoe can be felt—literally. When you enter a Doctor’s office, where people are usually on their feet, you see the ubiquitous combination of scrubs and sneakers. If you walk into a law firm the scene is very different. Various styles for various needs. But why can’t a dress shoe feel as good as a sneaker—that is precisely the question InSoul answers with its Dress Sneaker line. A whole sub industry is built on transforming formal footwear into comfortable footwear with soul replacements and inserts. What this means for InSoul is opportunity. The market seeks a stylish shoe that does not forego comfort.
Once InSouls sustainably hedges its way onto commerce I hope to see a line or two in women’s footwear. There is a large opportunity for those who introduce comfort and support in women’s shoes.
InSoul has a great POP to it. I hope to see them on a shoe store shelf soon.