I am always looking for a fibrous granola bar to include in my daily diet—one that is not only packed with nutrition but is flavorful and hearty. My craving for such a granola bar is a desire born of luxury. However, the GudNeSs bar is an idea born of necessity. Rajvi Metha, a medical student at Duke University and native Indian, developed the GudNeSs Bar to combat the iron deficiency Anemia epidemic in her home country. The product is produced under the social venture Let’s Be Well Red.
Anemia is a wide-scale problem in India—especially among nursing mothers and their children. In fact over 900 million people in the country are plagued with iron deficiency, including 55% of women and 70% of children. Anemia is a leading cause of death in India and yet, by altering the national diet, is so very simple to curtail. This is where GudNeSs comes in. Meeting the World Health Organization’s recommended daily dose of 14mg of iron per bar, GudNeSs presents a sensible solution to a serious problem. What’s more, the purchase price to the Indian consumer is a mere $0.16 USD or 10 Rupees, which in relative terms is in between the cost of a hot tea or cold Coca-Cola.
We could use many more businesses that seek the betterment of our societies. With the plethora of social deficiencies and injustices seemingly on the rise the need has not been greater for quite some time. Let’s Be Well Red is one of those business models that seeks relief to a certain curable social burden. As more and more people enter financial success individually or via a business venture the opportunity for philanthropic impact expands. Allow me to alter a quote from Uncle Ben in the 2002 movie Spider-Man “With great power [or financial success] comes great [social] responsibility”.
Let’s Be Well Red is a cause with a product that aims to end Indian anemia with a solid POP!