Father’s Day is just around the corner and while most dads will be receiving the ubiquitous necktie or wallet, you can break the mold with your dad’s gift—a necktie with a built-in wallet! Ejamsi, a California start-up, is a men’s fashion hopeful headed by Silvestre Ramos. It is leveraging crowdfunding’s behemoth, Kickstarter, to catapult itself into the industry with its first product—the Ejamsi Necktie + Wallet.
Ramos has worked in the financial industry for 10 years and is no stranger to a suit and tie. He and many suit-wearing coworkers and peers experience the same issues with carrying wallets—discomfort. In fact, the discomfort of back-pocket wallets has led many to discard them in a secured office drawer or elsewhere. This scenario foregoes convenience and can be a security hazard if not properly stored away. Ramos knew that there had to be a better system.
The Ejamsi Necktie + Wallet is “knot your average tie” as indicated in its tagline. The tie is a smooth black color made of 100% silk. The back of the tie, just under the manufacturer tag, has a series of slots made of Nappa leather—thin high-quality leather. These slots hold cards or cash. There are two options for the wallet portion of the tie, a four-slot design for up to eight credit cards or three-slot design with an additional cash compartment. Each tie is hand stitched.
Ejamsi has also gone to great lengths on the packaging of the Necktie + Wallet. Anticipating both retail and internet sales, Ramos has designed two distinct packages. Each resembles the style inspired by Apple—a sleek and sturdy geometric encasement with a pull-out shelf revealing the product. The retail version will have a cut-in window prominently displaying the product.
You can receive the tie of your choice with a $35 backing of this project on Kickstarter.
I spoke with Ramos about this venture to better understand some of the challenges he foresees for Ejamsi. “I currently have a day-time job and it is a struggle to keep the focus there as well as to devote time to this project.” This is a struggle for nearly all emerging entrepreneurs. The balancing act of the day-job versus the startup does require planning but more importantly it requires passion.
Another initial roadblock for Ramos was securing manufacturing. “Many manufactures wanted to keep with traditional outputs—things that they were used to”, explained Ramos. “But we overcame that by being consistent and persistent.”
“Our main focus is to simplify men’s fashion and tackle multiple issues including time, comfort and fashion.”
Solid POP Ramos, solid POP.