The American dream: a comfortable home with parents, children, and maybe a pet. As picture perfect as this may sound there are inevitably messes when the whole family gets together—especially at mealtime. Surely there is a way to minimize, if not avoid the mealtime messes.
Lindsey Laurain of Parker, Colorado and founder
of ezpz, has brought a solution to the table. Mrs. Laurain is a working mom and mother to three sons, a four-year-old and two two-and-a-half-year-old identical twins. Out of necessity she has created a product that can reduce the mess and stress of mealtime clean up.
The product is the Less Mess Happy Mat, which is a plate, bowl, and placemat all in one. The design of the Happy Mat actually looks like a happy face with the two eyes and mouth forming three compartments. This raised circular “face” sits in the center of the rectangular placemat. The whole piece is made up of BPA-free silicone and self-adheres to the table with a strong suction. No more food splatters from tipped plates and bowls.
The Less Mess Happy Mat comes in four color options: pink, cyan, lime, and watermelon. It is virtually indestructible and safe for oven, microwave, and dishwasher usage. The mats can easily be stacked for storage or even to carry to the table—full of food. A financial backing of $25 to the Kickstarter campaign can secure a Happy Mat for you. If you need multiples, the campaign perks definitely cater to wide consumer base.
“My vision is to create the brand and the company and to do everything that I can as its founder”, said Mrs. Laurain in a phone interview concerning the future of her patent-pending venture. “It works—this is such a true statement; there is nothing like it on the market and any kids item with any sort of suction does not work”.
She is not a fan of management and the other woes that come with big companies and corporations, so she prefers to keep operations efficient and consolidated. This is not to say that she does not want to grow the business of Less Mess Happy Mats—on the contrary growth is needed—but it must be controlled in order to maintain the brand’s image.
Even as a fledgling startup, hindsight has already shown its wisdom with EZPZ. “Always follow your gut; I could have avoided a lot of mistakes if I would have just listened to my gut”, remarked Mrs. Laurain.
Mrs. Laurain would prefer online outlets, such as the company’s website and Amazon.com, but did acknowledge that brick-and-mortar would also play a role in the market roll-out, albeit strategic to maintain certain price points.
So the next time you place food in front of your child at mealtime make sure it doesn't POP off of the table—use a Less Mess Happy Mat.
Less Mess Happy Mat’s Kickstarter Campaign Page
Less Mess Happy Mat’s Website