Health is arguably the most important element of one’s life. With it, you can traverse city streets and peruse museums or you could enjoy a few days out in nature hiking, cycling, or camping. You can work on complex problems and lead teams in the corporate scene or jetset around the world purely for pleasure. The point is you can do anything you desire to do if you have the health to do it. And for most people health is controllable.
That being said, most societies are plagued with external pressures to look happy, wealthy and healthy. It is time to stop worrying about how others perceive us and to start focusing on our own acceptance. In terms of health, it should start from the inside out.
Sarah Goodman, Director of Marketing & Public Relations for the startup hopeful iHeart, is leading an Indiegogo campaign to corral a focus on health, specifically inner health. “Instead of focusing on outer appearance, track what's really important, what's going on inside”, touts the campaign’s page. Enter iHeart Physiological Age System.
Most likely you have heard something similar to “She is 50 years old, but has the energy of a 25 year old” or “He is 45 but looks 35." This may not be too far from the truth and now there is a science-based method and interface to prove it. iHeart is a small device that fits onto the tip of your finger to measure your pulse (not too unlike the pulse reader at the doctor’s office). However, this Bluetooth enabled instrument reads your pulse in such a way that it can decipher its wave length and produce a reading of aortic stiffness—a strong indicator of biological health.
Some display features of the iHeart include simple readouts of beats per minute, blood oxygen level, and battery life. This information, and more, is bluetoothed to your mobile device via the accompanying app. The information is generated after a mere 30 seconds of wearing the iHeart on your finger and is generated in real time. You can view your pulse’s wave length, biometrical data, and most importantly compare your physiological age with that of your chronological. The app allows you to track, add notes, and see trends as you progress towards your goal.
In speaking with Sarah, I really got a taste of her enthusiasm for health and well being. She shared a story with me about her father, Jess Goodman, and CEO of iHeart. He is a physician by trade and about 15 years ago he asked a Tai Chi master what advice he should give to patients concerning good overall health and longevity. The master asked him to show people health benefits associated with stretching between the heart and the kidneys. Over the subsequent years later, medical research validated this nugget of truth, labeling it as aortic stiffness.
The tech/health market is growing steadily and wearables are emerging everywhere. iHeart is a device that does not compete head-to-head with these other devices, as it is not merely a counter but rather an evidence provider of the users actions. In theory, the iHeart can work in tandem with another wearable.
Sometimes a needed lifestyle change only requires a little push. The iHeart is that push. Seeing your actual age, compared to your physiological age can be a powerful motivator and reality check.
The iHeart receives a resounding POP from The Freshpreneur.
iHeart Indiegogo Campaign