Alex Neskin, Andrey Klen and Yaroslav Azhnyuk are the proud producers of Petcube. The idea was born when Alex got a dog, Rocky. Rocky had to stay at the apartment alone during the day and was soon discovered to be both a barker and a scratcher. This discovery came from the disgruntled neighbors who quickly involved the police. To keep the animal occupied, Alex jerry-rigged a device that quickly evolved into the petcube.
The petcube is a wi-fi enabled piece of hardware that allows pet parents to view their pets and communicate with them in real-time. Encased in aluminum the cube houses a video camera, microphone, laser pointer and speakers. You can interact with your pet from your smart phone or other mobile device. Such interaction may include voice chat or swiping the laser pointer around the room. The video feed and photos can be shared on social networks and also allows those you specify to interact with your pet.
A few years ago the term pet parent did not exist. Now it is an industry standard. As the humanization of pets continues so too will the product offerings. This is one of the first technological products offered to bring pets directly into social networks and video chatting (albeit it is only one-way video). Perhaps not too many more years from now there will be discoveries in the area of human to pet communication aids. Maybe Dr. Doolittle is not so far-fetched after all. Oh POP!