Art is a critical piece of every culture. It encapsulates the history, emotions, and morals of a society in its pieces. In fact it can be argued that art is the forerunner of a society’s culture and not its byproduct. Schmutz is a company with a passion for art and a culture of family. Founder Lee Dowell, of Salt Lake City, Utah has an insatiable desire to design and build watches. He also has lineage (a great, great grandmother—Rosetta Schmutz) in the watch-making industry. For Schmutz bringing back the hand-painted watch face is not only vintage, it’s a continuation of a family heritage.
Schmutz offers a variety of Stainless steel watches with leather or suede bands. The primary focus with these watched is to be a work of art that doubles as a time piece. The artwork is hand produced whether drawn, painted or sculpted. That artwork is then transferred to the watch via a high-resolution photo of an original dial. These watches can retail for $500 but early backers can receive reduced pricing. Schmutz also offers commissioned one-of-kind options. The buyer can design or commission his/her own faceplate knowing that no one else in the world has the same watch!
This past week my wife and I were on vacation and we bought a piece of artwork that really spoke to us. In the purchase of artwork there is a lot of emotion. Typically “emotional buys” are not the best, however, with art it is important that an emotional connection be made. Schmutz is positioned to capitalize on the emotional appeal of watch wearers. The commissioned option alone opens the door to many consumers of potentially wildly varying tastes.
Here at the Freshpreneur we feel that Schmutz has a strong POP and that there will be more to come from this budding entrepreneurial company.